2023-2026
Academia
Academia is a research paper distribution and peer review platform for academic research. Their mission is to democratize and accelerate the world’s research.
Grants AI MVP
2025
AI-powered Grants tool targeting our most engaged and high-value user segment: Academics. I led the design from MVP through successful validation of product-market fit.
Academia design system
2024-2026
I created the company's first global design library, established a comprehensive foundation of design tokens, components, and scalable patterns that transformed how design and development teams collaborated.
Scalable token system
2024-2026
I defined a three-tier token system brought structure to design decisions, scaled with our rapidly evolving product strategy, and seamlessly carried us through a full brand refresh.
New user experience
2024
Redesigned onboarding workflows by simplifying decision points and reducing cognitive load at key steps, resulting in a 2.21% increase in sign-ups.
2021-2023
Jupiter
Jupiter offers a mealtime experience that is full of joy and free of stress. Jupiter connects the dots between online food creators, home cooks, food brands, and grocery delivery.
Recipe shopping
2022
Shoppable recipes are the core of the Jupiter shopping experience. My design strategy resulted in a 2x increase in customer add to carts and checkouts.
Autopilot
2021
ML-driven automated checkout experience designed to reduce friction and increase retention. Autopilot checkout contributed to a $16 AOV lift.
2019-2021
Good Eggs
Good Eggs wants to bring absurdly fresh groceries right to your door.
Mobile rebuild
2019-2020
End-to-end redesign of the Good Eggs mobile experience and launch of a net-new Android app that contributed to a 16% YoY increase in average order value.
Product detail landing pages
2019
Redefined the content strategy and template of our product detail pages to support the adoption of new PIM software.
Good Eggs’ home screen
2019
Developed dynamic, merchandising-focused home experience to replace our static homepage.
Good Eggs design system
2019
Achieved cross-platform consistency by creating a design system in anticipation of our mobile rebuild.
2016-2019
NerdWallet
A personal finance platform that wants to provide clarity for all life’s financial decisions.
Personalized recommendations
2018
Redesigned the flagship credit card acquisition experience that led to improved account creation and conversion rates.
Approval odds
2018
Designed data visualization and personalization systems to communicate credit card approval likelihood.
2013-2016
Groupon
Hyperlocal marketplace that connects customers with merchants offering discounted activities, travel, goods, and services.
Merchant Center redesign
2016
Led the redesign of Groupon’s Merchant self-service platform to make it more inclusive of the different ways Merchants worked with Groupon. Launched to high merchant satisfaction ratings!
Sales cap increase
2015
Improvement to the feature that allows merchants to self-manage their campaign’s sales cap. Contributed to the average sales cap increase rising by 6% across all platforms.
Pay with Groupon
2014
Collaborated on the proof of concept and MVP of a new experience that combined the redemption of a Groupon voucher with paying the bill remainder.